Cosmetic Makers vs Verla International
Verla International Ltd. is a privately held manufacturer of branded and private label beauty and personal care products in New Windsor, New York, that began in nail care and now also makes skin care, color cosmetics and fragrance. Cosmetic Makers is built for beauty brands that want formulation, production, software and fulfillment from one place.
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areas where Cosmetic Makers offers something a beauty brand needs that Verla International does not list on its website.
Where Cosmetic Makers leads
- Quality control software
- Live inventory and shipping-cost app
- Marketplace integration
A manufacturer run on software.
Cosmetic Makers runs production, quality and fulfillment on software, so you see your product, your stock and your shipping costs as they happen.
Quality control enhanced by CM+
Every product is checked before it ships, with quality control enhanced by CM+.
Every lot tracked
Raw materials are quarantined and tested, and every lot is tracked from ingredient to shipped order.
Live inventory app
Watch your inventory and shipping costs in real time, across every channel you sell on.
Marketplace integrations
Connected to TikTok Shop and Amazon as an official partner of both, so orders flow straight to fulfillment.
Looking for a Verla International alternative?
Choose Cosmetic Makers if you
- are launching or growing a skincare, body care, haircare or deodorant brand
- want to start from one of 3,000+ proven stock formulas, or have one built for you
- sell on TikTok Shop or Amazon and want fulfillment under the same roof
- want live inventory and shipping costs in one app
Choose Verla International if you
- want makeup, nail polish or fine fragrance made in house
- need ISO 22716, ISO 9001 and ISO 14001 certified production
- want a manufacturer with 50+ production lines
Side by side.
Verla International details are from its own website and public sources, checked November 2026. "Not listed publicly" means we could not find it, not that they lack it.
| Feature | Cosmetic Makers | Verla International |
|---|---|---|
| Company | ||
| Founded | 10 years in manufacturing | Not listed publicly; says it has been in business for over 45 years |
| Headquarters | Hollywood, Florida | 463 Temple Hill Rd, New Windsor, NY 12553 |
| Business model | Contract manufacturer for beauty and personal care brands | Privately held contract and private label manufacturer; handles tech transfers for established brands |
| Markets | Skincare, body care, haircare, sun care, deodorants | Small marketers, specialty and retail chains, luxury retail, e-commerce, salons and DTC entrepreneurs |
| Expertise | ||
| Stock formulas to private label | 3,000+, ready for your label or to customize | Yes; private label organic, natural and national brand equivalent lines; over 10,000 formulas |
| Custom formulation | Yes, $1,800 per SKU, samples in 8 to 14 weeks | Yes; R&D, analytical lab, design and ideation |
| Specialties | Hot pour, aluminum-free, non-OTC deodorants | Nail polish and nail care, fragrance and body sprays, color cosmetics, organic and natural formulas |
| Makeup | Through our official partner, Lady Burd | Yes, in house: mascara, eyeliner, eye, lip and face cosmetics, plus nail polish |
| Technology and testing | ||
| Product formats | Creams, lotions, serums, gels, oils, washes, shampoos, balms and sticks in bottles, tubes, jars and pouches | Skin care, serums, scrubs, body gels, oils, shampoo, conditioner, body spray, solid and fine perfume, nail polish |
| Testing | Stability, microbiological, packaging compatibility and efficacy; clinical testing through a partner lab | Stability and micro testing; in-house analytical laboratory |
| Registrations and certifications | FDA-registered, state-licensed, cGMP facility | ISO 22716, 9001 and 14001; cGMP; FDA registered; CosmoCert; EcoVadis; SMETA; organic certified batching |
| Software and technology | ||
| Quality control software | Cosmetic Makers leads: Quality control enhanced by CM+; every lot tracked | Not listed publicly |
| Live inventory and shipping-cost app | Cosmetic Makers leads: Yes, real time, across every channel you sell on | Not listed publicly |
| Marketplace integration | Cosmetic Makers leads: Official TikTok Shop and Amazon partner; orders flow straight to fulfillment | Not listed publicly |
| Infrastructure | ||
| Manufacturing sites | 1, in Hollywood, Florida | Not listed publicly; one New Windsor address listed, with 100,000 sq ft of manufacturing |
| Production lines | 10, for bottles, tubes, jars and pouches | 50+ production lines; over 30,000 L of compounding |
| Packaging sourcing | 1,000+ packaging suppliers and an office in China | Library of over 70,000 packaging and accessory options; packaging design and 3D printing |
| Fulfillment warehouse | 50,000 sq ft, in the same facility | Over 100,000 sq ft of storage for warehousing and distribution |
| Services for brands | ||
| Order fulfillment | Pick, pack and ship; orders in by 2pm EST ship the same day | DTC fulfillment listed under logistics |
| Retail track record | Products sold at Target, Sephora, CVS, Ulta and Whole Foods | Not listed publicly; says clients include retail chains and luxury retail |
| Minimum order | 5,000 units per product | Not listed publicly |
| Production lead time | 8 to 12 weeks after sample approval | Not listed publicly |
Questions brands ask.
Which is better for a new skincare brand?
For most new skincare, body care, haircare and deodorant brands, Cosmetic Makers is the closer fit: you can start from one of 3,000+ stock formulas, and formulation, production, testing and fulfillment happen in one building, tracked in software you can see.
When is Verla International the better choice?
When you need color cosmetics, nail polish or fragrance made in house, or want an ISO 22716, 9001 and 14001 certified plant with more than 50 production lines.
Do both companies offer fulfillment?
Cosmetic Makers runs a 50,000 sq ft fulfillment warehouse in the same facility, connected to TikTok Shop and Amazon, with same-day shipping for orders in by 2pm EST. Verla International lists warehousing, distribution and DTC fulfillment with over 100,000 sq ft of storage.
More comparisons.
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Sources
- Verla International homepage, verlainternational.com
- Verla International: Capabilities, verlainternational.com/capabilities
- Verla International: Products, verlainternational.com/services-1
- Verla International: About, verlainternational.com/about
Published by Cosmetic Makers. See an error about Verla International? Email [email protected] and we will correct it.
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