Cosmetic Makers vs The Visual Pak Companies
The Visual Pak Companies is a privately held group in Waukegan, Illinois, that combines liquid contract manufacturing (American Blending and Filling), contract packaging, retail displays and logistics for consumer brands. Cosmetic Makers is built for beauty brands that want formulation, production, software and fulfillment from one place.
3
areas where Cosmetic Makers offers something a beauty brand needs that The Visual Pak Companies does not list on its website.
Where Cosmetic Makers leads
- Stock formulas to private label
- Makeup
- Quality control software
A manufacturer run on software.
Cosmetic Makers runs production, quality and fulfillment on software, so you see your product, your stock and your shipping costs as they happen.
Quality control enhanced by CM+
Every product is checked before it ships, with quality control enhanced by CM+.
Every lot tracked
Raw materials are quarantined and tested, and every lot is tracked from ingredient to shipped order.
Live inventory app
Watch your inventory and shipping costs in real time, across every channel you sell on.
Marketplace integrations
Connected to TikTok Shop and Amazon as an official partner of both, so orders flow straight to fulfillment.
Looking for a The Visual Pak Companies alternative?
Choose Cosmetic Makers if you
- are launching or growing a skincare, body care, haircare or deodorant brand
- want to start from one of 3,000+ proven stock formulas, or have one built for you
- sell on TikTok Shop or Amazon and want fulfillment under the same roof
- want live inventory and shipping costs in one app
Choose The Visual Pak Companies if you
- need very high-volume liquid production for mass retail
- want retail displays, club store packs and secondary packaging from the same company
- need ISO 9001 and ISO 22716 certified liquid filling
Side by side.
The Visual Pak Companies details are from its own website and public sources, checked November 2026. "Not listed publicly" means we could not find it, not that they lack it.
| Feature | Cosmetic Makers | The Visual Pak Companies |
|---|---|---|
| Company | ||
| Founded | 10 years in manufacturing | 1983; liquid manufacturing added in 1999 with the purchase of American Blending and Filling |
| Headquarters | Hollywood, Florida | 1909 S. Waukegan Rd, Waukegan, IL 60085 |
| Business model | Contract manufacturer for beauty and personal care brands | Privately held group: contract liquid manufacturing, contract packaging, design services and logistics |
| Markets | Skincare, body care, haircare, sun care, deodorants | Beauty and personal care, home care, air care, pet care, automotive, food, tools and industrial |
| Expertise | ||
| Stock formulas to private label | Cosmetic Makers leads: 3,000+, ready for your label or to customize | Not listed publicly |
| Custom formulation | Yes, $1,800 per SKU, samples in 8 to 14 weeks | Yes; formula development aimed at the client's target price point |
| Specialties | Hot pour, aluminum-free, non-OTC deodorants | High-volume liquids, secondary packaging, retail displays, club store packs; bought Cosmetic Laboratories of America from Unilever in 2011 |
| Makeup | Cosmetic Makers leads: Through our official partner, Lady Burd | Not listed publicly |
| Technology and testing | ||
| Product formats | Creams, lotions, serums, gels, oils, washes, shampoos, balms and sticks in bottles, tubes, jars and pouches | Hair care, skin care, body wash, hand soap, lotions, body sprays, perfumes; aerosol handling |
| Testing | Stability, microbiological, packaging compatibility and efficacy; clinical testing through a partner lab | In-house QC and analytical labs with microbiologists and chemists; raw material, in-process and finished goods |
| Registrations and certifications | FDA-registered, state-licensed, cGMP facility | ISO 9001:2015 (NSF-ISR) and ISO 22716:2007 (SGS) for American Blending and Filling; FDA, EPA and cGMP compliance |
| Software and technology | ||
| Quality control software | Cosmetic Makers leads: Quality control enhanced by CM+; every lot tracked | Not listed publicly |
| Live inventory and shipping-cost app | Yes, real time, across every channel you sell on | Not listed publicly; logistics arm uses TMS freight management software with 24/7 tracking |
| Marketplace integration | Official TikTok Shop and Amazon partner; orders flow straight to fulfillment | Not listed publicly; offers e-commerce ships-in-own-container (SIOC) packaging |
| Infrastructure | ||
| Manufacturing sites | 1, in Hollywood, Florida | 10 locations in Illinois and Wisconsin, including three liquids facilities in Waukegan |
| Production lines | 10, for bottles, tubes, jars and pouches | Not listed publicly; high-speed rotary filling |
| Packaging sourcing | 1,000+ packaging suppliers and an office in China | Says it can provide all packaging materials, from bottles and pouches to boxes, labels and sleeves |
| Fulfillment warehouse | 50,000 sq ft, in the same facility | Over two million sq ft of production and distribution space, including a distribution center |
| Services for brands | ||
| Order fulfillment | Pick, pack and ship; orders in by 2pm EST ship the same day | E-commerce and logistics services; VP Logistics is a third-party logistics and freight company |
| Retail track record | Products sold at Target, Sephora, CVS, Ulta and Whole Foods | Not listed publicly; says it has placed hundreds of products in millions of homes |
| Minimum order | 5,000 units per product | Not listed publicly; liquids are scaled for high volume, with one facility for smaller quantities |
| Production lead time | 8 to 12 weeks after sample approval | Not listed publicly |
Questions brands ask.
Which is better for a new skincare brand?
For most new skincare, body care, haircare and deodorant brands, Cosmetic Makers is the closer fit: you can start from one of 3,000+ stock formulas, and formulation, production, testing and fulfillment happen in one building, tracked in software you can see.
When is The Visual Pak Companies the better choice?
When you need mass retail volumes of liquid personal care products together with displays, club packs and freight from one group. Its liquids plants hold ISO 9001 and ISO 22716 certificates.
Do both companies offer fulfillment?
Cosmetic Makers runs a 50,000 sq ft fulfillment warehouse in the same facility, connected to TikTok Shop and Amazon, with same-day shipping for orders in by 2pm EST. Visual Pak lists e-commerce and logistics services, a distribution center and its own third-party logistics company, VP Logistics.
More comparisons.
See all comparisonsSee the top 10 contract manufacturers- Cosmetic Makers vs Tribute Hair & Body Care (Fast Track Private Label) Handcrafted private label hair and body care for stylists, locticians, barbers and indie beauty brands
- Cosmetic Makers vs Trilogy Laboratories Private label and custom skin care for estheticians, med spas, physicians, hotels and brand creators
- Cosmetic Makers vs Tropical Labs Private label and contract manufacturing across beauty, wellness, household and pet care
- Cosmetic Makers vs Tropical Products Private label and contract manufacturing of liquid personal care, pet care and household products, including certified organic lines
- Cosmetic Makers vs Twincraft Skincare Liquid skincare, hair care, hot pour deodorant and bar soap made for beauty and personal care brands
- Cosmetic Makers vs Una Care Products Private label and custom skin care and hair care, with filling, labeling, testing and shipping, for brands starting with low minimums
- Cosmetic Makers vs Verla International Contract and private label manufacturing of skin care, bath and spa, hair, men's, color cosmetics, nail polish and fragrance
- Cosmetic Makers vs Voyant Beauty High-volume personal care, beauty, fragrance and household products
Sources
- Visual Pak homepage, visualpak.com
- Visual Pak: About, visualpak.com/about
- Visual Pak: History, visualpak.com/history
- Visual Pak: Formulation, Blending and Filling, visualpak.com/formulation-blending-filling
- Visual Pak: FAQ, visualpak.com/about/frequently-asked-questions
- Visual Pak: Locations, visualpak.com/about/locations
- Visual Pak: Markets Served, visualpak.com/markets-served
- Visual Pak: Shipping and Logistics, visualpak.com/services/shipping-logistics
Published by Cosmetic Makers. See an error about The Visual Pak Companies? Email [email protected] and we will correct it.
See if we are the right fit.
Tell us what you are making. If another manufacturer suits your product better, we will say so.